Current issue #23, 2015

Nothing is stolen without hands

Synovate Comcon Healthcare thinks behavior of certain market players unethical

As it has been known to PharmVestnik, some of the subscribers of the Doctor at Work (Doctor na rabote) website received e-mails from website director Olga Ignatyeva. These e-mails requested that the sender be forwarded on a paid basis the inquiry forms filled in as a result of marketing research conducted by Synovate Comcon Healthcare. These e-mails were sent from the doctornarabote.ru domain address, and the addressees considered the signature authentic. Synovate Comcon Healthcare Director Oleg Feldman was not happy about such an interest to his company. He expressed confidence that attempts to get hold of the information based on the results on another market player’s intellectual activities are fraught with serious legal and reputational risks. 

[PharmVestnik # 23, 28/07/2015, p. 1, cont’d p. 2]

Compare and determine

Government discusses drug interchangeability rules

The government is currently in the middle of heated discussions on the drug interchangeability determining rules. The new draft document, which is inaccessible for the public so far, does not contain a detailed description of the mechanisms for this procedure. Most likely, expert opinion will be the decisive criterion for pinpointing interchangeable drugs.

[PharmVestnik # 23, 28/07/2015, p. 2]

The end of “interim acting directors” epoch

Mikhail Murashko to become the first permanent Roszdravnadzor head for a long time

The Federal Service for Surveillance in Healthcare and Social Development of the Russian Federation (Roszdravnadzor) has finally acquired its completely authorized leader. On 16^th of July, Premier Dmitry Medvedev by his own resolution nominated Mikhail Murashko to the post of Roszdravnadzor head. Mr. Murashko has been this agency’s interim acting director since 2013.

[PharmVestnik # 23, 28/07/2015, p. 3]

Rational approach specifics

Participants of business breakfast at Lotte Hotel in Moscow discussed effective pharmaceutical promotion tools

After the 1^st half of 2015 ended, experts decided not only to see how accurate their forecasts were regarding pharmacy sales and media advertising expenses in the pharma market, but also determine the tools that would help improve forecasts through the end of the year. On the 21^st of July, the Russian Association of Pharmaceutical Marketing (RAPM) in partnership with Aaron Lloyd and Dentsu Aegis Network organized a business breakfa...